Visual Branding

As an art director, I create the complete visual identity of a campaign – from concept to execution. I develop logos, determine the photography, come up with headlines, and choose typography that reinforces the story. I then translate this into all communications: brochures, email campaigns, posters, and social media visuals. Everything fits together seamlessly to convey a single, strong, recognizable message.

For example, I designed the entire campaign for Dinky Dutch, a pop-up restaurant by Lensvelt during Milan Design Week 2023: logo, photography, print communications, and social visuals. For the promotion of the Coquille Chair, developed in collaboration with Powerhouse Company from Rotterdam, I provided the art direction, product shots, and a stylish brochure that powerfully presented the design.